【摘要】：本文通過對郵遞廣告設(shè)計(jì)教學(xué)中存在問題的分析,提出設(shè)計(jì)好郵遞廣告的前提是——明確定位問題。并以視覺傳達(dá)的角度從目標(biāo)人群定位、表現(xiàn)策略定位、表現(xiàn)形式定位、信封的設(shè)計(jì)定位等幾個(gè)方面研究郵遞廣告設(shè)計(jì)中的具體問題,以此論證優(yōu)秀的郵遞廣告一定具有清晰的定位。
[Abstract]:Based on the analysis of the problems existing in the teaching of post advertisement design, this paper puts forward that the premise of designing a good post advertisement is to make clear the problem of orientation. And from the visual communication point of view from the target group positioning, performance strategy positioning, expression form positioning, envelope design positioning and other aspects of the design of postal advertising specific problems, This demonstrates that excellent post advertising must have a clear position.
【作者單位】：
【分類號】：J524.3

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