【摘要】：廣告宣傳正在經(jīng)歷著從傳統(tǒng)基礎(chǔ)向現(xiàn)代綜合信息服務(wù)的轉(zhuǎn)變,在廣告商需要處理大量不同類型的廣告宣傳時(shí),廣告管理系統(tǒng)作為廣告宣傳的重要管理手段,同樣面對(duì)巨大的挑戰(zhàn)。本文在此背景下利用軟件設(shè)計(jì)技術(shù),UML技術(shù)支持下設(shè)計(jì)與實(shí)現(xiàn)了廣告管理系統(tǒng)。 本論文從廣告業(yè)務(wù)管理的基本概念與理論基礎(chǔ)出發(fā),利用現(xiàn)有的先進(jìn)的軟件與系統(tǒng)開(kāi)發(fā)技術(shù),來(lái)逐步實(shí)現(xiàn)廣告管理系統(tǒng)。論文首先介紹了系統(tǒng)設(shè)計(jì)的體系模式,并介紹如何利用三層架構(gòu)技術(shù)與數(shù)據(jù)管理手段,在ASP.NET環(huán)境下進(jìn)行設(shè)計(jì);其次,將本系統(tǒng)分為六個(gè)基本模塊,分別為系統(tǒng)設(shè)置、廣告審查、合同審查、財(cái)務(wù)管理、編播管理、核查管理以及系統(tǒng)幫助,分別對(duì)這些功能模塊進(jìn)行設(shè)計(jì)與實(shí)現(xiàn);論文同時(shí)利用了三層結(jié)構(gòu)的特點(diǎn),利用數(shù)據(jù)訪問(wèn)技術(shù)的存儲(chǔ)過(guò)程,來(lái)提高系統(tǒng)的數(shù)據(jù)訪問(wèn)速度與效率,優(yōu)化設(shè)計(jì)了本系統(tǒng);論文最后對(duì)所實(shí)現(xiàn)的系統(tǒng)模塊進(jìn)行功能與性能兩方面的測(cè)試,以全面完成廣告業(yè)務(wù)管理信息化的分析與研究。
[Abstract]:Advertising is undergoing a transition from traditional basis to modern integrated information service. When advertisers need to deal with a large number of different types of advertising, advertising management system as an important means of advertising management. They also face enormous challenges. Under this background, this paper designs and implements the advertising management system with the support of software design technology and UML technology. Based on the basic concept and theoretical basis of advertising business management, this paper uses the existing advanced software and system development technology to realize the advertising management system step by step. This paper first introduces the system design mode, and introduces how to design the system in ASP.NET environment by using three-tier architecture technology and data management means. Secondly, the system is divided into six basic modules, which are system setup, advertisement review, and so on. Contract review, financial management, editing and broadcasting management, verification management and system help are designed and implemented to these functional modules respectively. At the same time, the paper makes use of the characteristics of three-tier structure and the stored procedure of data access technology. In order to improve the data access speed and efficiency of the system, the system is optimized and designed. Finally, the function and performance of the system modules are tested in order to complete the analysis and research of advertising business management information.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：TP311.52

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